Publications

An Introduction to General Aviation & Flying

I wrote all content for the Fly GA website. This particular article outlines the steps beginners must take to start flying, and to progress up to the highest possible level. The writing style is informative — but cautious not to alienate newcomers with excessive use of technical terms.

Benefits Of Business IT Support For Small Companies In London

With so many of the capital’s industries dominated by large-scale, established corporations, how can small businesses compete, differentiate their products & services, and survive within their niche? On behalf of an established IT firm, I researched the topic and wrote a series of targeted posts.

Drifters & Steamers — The Risers & Fallers Of Betting Markets

In this article I draw comparisons between finance and sports betting. I demonstrate market efficiency on the Betfair Exchange using analyses produced from data collected in previous projects.

A Guide To Protecting Your SME From Cyber Crime

Reported cyber attacks cost the UK economy an estimated £29 billion per year, and unreported crimes could amount to far more. In this post I assess the potential risks, and encourage small companies to take preventative measures.

Gripad — The Light, Portable, Multi-Purpose Mobile Device Mount

Gripad is a recently launched mobile device mount that makes it easier to create and consume content on-the-go. I rewrote the official Gripad user manual, as well as wrote SEO-targed blog posts to emphasise the benefits of this innovative product.

Was The Winning Express A Scam? (BBC Radio 4 Interview)

Having spoke on BBC Radio 4 about the dangers of sports betting scams, I later summarised the interview as a blog post. I intentionally targeted radio listeners that searched for terms such as "The Winning Express" and "betting scams".

Rectrix Sport — Our Philosophy

The Our Philosophy page is a spin on a standard 'About' section, and explains how the company, name and brand was conceived. It subtly draws attention to the advantages Rectrix goalkeeping gloves has over competing products.

The Paramount Importance Of Sample Size In Betting Analysis

Short-term results don’t say with high ‘confidence’ how likely a betting strategy is to succeed long-term. This article stresses one of Punter2Pro's most vital points: scrutinise your own results and avoid making hasty or unfounded assumptions.

The EASA Private Pilot Licence (PPL) Explained

This is an extension of Fly GA's Introduction to General Aviation. The post reads in the format of a Q&A, and underlines precisely what’s involved in the Private Pilot Licence (PPL) course from start to finish. It holds a top 3 Google rank for the search "private pilot licence explained".

Aida Fatemi — Art Portfolio

Aspiring illustrator Aida Fatemi wanted to showcase her art portfolio and improve her web presence at the lowest possible cost. I suggested solutions for hosting, a site setup, layout & theme and other supporting plugins to achieve the desired result. Her new site was launched within a couple of days.

Zipit Backpacks – Stand Out From The Crowd

The American 'Zipit' brand recently gained sales exclusivity rights on Amazon. I proposed and wrote a series of SEO blog posts to help a third party seller, Uzipit, recover from the change. This boosted their site's Google and Alexa rankings and, in turn, help to reposition them as an affiliate for Zipit.

Horse Pedigree — Breeding Winners Scientifically

This scientific post targets horse racing enthusiasts in a bid to attract new followers via social media. The article delves deeper into the sport, and aims to engage both sports traders as well as fans intrigued by the breeding methods used to genitally select and 'engineer' race winners.

Best Anti Gravity Phone Grip Pad – Stick Your Phone Anywhere

In order to reach out to potential customers via search engines, an SEO strategy with well-researched keywords is essential. I identified viable opportunities to achieve 'page 1 ranks' for Google search terms commonly used to find similar and competing products, then wrote the post.

What’s The Best Sports Arbing Software?

Palio ETT — Premium Tabletennis Bats

I rewrote the entire website for the Palio ETT tabletennis brand. Organic searches have since risen, and tabletennis enthusiasts frequently link to our [now] detailed product descriptions. We're better positioned to drive home the advantages, and uniqueness, of our products outside the confines of Amazon.

How Much Does It Cost To Become A Pilot? — Cost Of Learning To Fly

I analysed Google search volumes and identified "how much does it cost to become a pilot?" as the most common question asked about aviation. Therefore I wrote a post (catered to the UK audience) that provides the answers. It offers both transparency and a high level of detail.

Wisdom Of Crowds Theory & The Betting Exchange

In this post I explore the theory which states that a larger group of diverse people can make better, more intelligent decisions, than any smaller collection of experts. It offers an insight into price discovery and the phenomenon which accurately predicts sporting events.